Re: Thinking-Out-of-the-Box Ideas for Marketing?
I have all these idea's that I have been mulling over for a while.
Currently we as indie comic book makers don't team up enough. I think it is in our nature to be independent so sharing in marketing probably doesn't really cross our minds. Runnin' With a Gun
has presented some interesting collaboration opportunities for me outside of Webcomics and so It has lead me to some new Out of the Box Ideas. Note I believe all marketing should help readers find our stuff, not attempt to convince or trick.
They take a little commitment on the part of anybody who is involved.
Idea 1 - Cross Promo pages with links. Remember the old comics had ads in them in the middle of the book. Why not share ads across a network of Webcomic artists as new pages in a book. Eg. In Chapter 2 of Runnin' With a Gun
you might put your ad inside with a link and all the cool stuff about your book. Then on your page you do the same for me. That way readers see new comics. Currently its a real bitch to find good webcomics so a cross promo like this would help readers.
Idea 2 - Cross promo articles. I understand that we want to use our own articles on our own blogs but it would be nice to share articles across the web comic sphere for our readers. Not how-to articles either. Entertaining articles about inspirations and story etc for the wider audience. How to's are great for other creators but we should be thinking about those who just want to be entertained.
Idea 3 - Advertising in printed works of others. I would happily trade anybody a wonderfully designed ad for the back of my book if they would do the same. I can't go to every comic convention. I would also sell your books. YAh I would. If you would sell mine. Next year at the Calgary Comic Con, will be my books debute in print. I will trade anybody and happily sell their book or add their ad to my book in exchange for the same. EVEN if it was just a promo card as a test to see if it works.
Idea 4 - A collaborative book. We all pitch in and get 8 pages.
Currently we use forums which is outdated. It's a great place for us creators to get together and talk business, but what about our potential customers. I am currently the Creative Director of Empire Avenue Inc. As part of my job I have had to learn to understand Facebook and Twitter. TRUST ME. Webcomic creators are using it all wrong. We need to get together as a movement like the underground guys of the 70's.
We should be creating a big group on Facebook, Twitter, Goodreads, and other relevant networks and posting stuff about each other. NOT OURSELVES. This is key folks and the more we get together and do it the better.
Note: IF you want to use Empire Avenue then we collaborate on the missions system to make this a useful tool. (That is not a pitch... Just an option the ideas above are better.)
I have 800 followers on twitter. ALL from posting about art before I started my comic. Everytime I post a link I get about 50 click thrus. With the numbers I am seeing on Project Wonderful I know we could all use a boost from each other.
On Facebook we need a team of Indie Comic makers all working together. Posting links to pages and Tweets and getting a discussion going. It's about being publicly social. Imgine this conversation on twitter. Making you relevant and exciting to a wider audience.
Imagine a forum like this on facebook. Attracting more and more fans.
Finally A group run Youtube of IndieComic Commercials.
Read Seth Godin's ideas on unmarketing. It will change the way you think.
I'm working on another idea that I will make public once I try it and test the effectiveness. I will share the results later.